WHY USE INCENTIVES?
BECAUSE THEY WORK!
We are living in a new century! In today’s highly competitive marketplace, it can be difficult to make a sale. Just being aggressive doesn’t cut it any longer. Sales skills alone aren’t enough to compete when so many new products and services become everyday commodities.
You’ve got to distinctively separate your business from the competition and lead each of your prospects and customers to think, ‘I would have to be a complete idiot to do business with anyone else’…regardless of the price.
The lazy, non-dedicated, employee is a consistently growing problem. Having motivated employees who work hard to build your business is always a challenge.
Here are some compelling reasons why you should consider using incentives as such a tool:
- Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey.
- Fewer than one in four American workers is working at full potential; half of all workers do no more than directly asked, and 75% of employees say they could be more effective in their jobs, according to the Public Agenda forum.
- 70% of unhappy customers abandon vendors because of poor service, according to the Forum Corp.
- A 5% increase in customer retention can increase lifetime profits from a customer by 75%, according to the Loyalty Effect by Frederick Reichheld.
How Can I Use Incentives in My Business?
Incentive programs can be used successfully in many ways, here are a few:
Sales and Customer Retention
Reduce Advertising Costs
Attract New Visitors to Your Store or Web Site
Close More Sales
Create New Markets
Encourage Repeat Business
Improve Direct Mail Response
Acknowledge Milestones and Achievements
Create a Successful Sales Team
Ensure a Safe Workplace
Exceed Sales Goals
Improve Employee Retention
Trade Show Giveaways
Maintaining Price Integrity
Open More Investment Accounts
Promote Closeout Inventories
Sell More Products
Set More Appointments
Thank You Gifts
Upgrade Sales and Purchases
Increase Employee Loyalty
Motivating Sales Staff
Reward Extraordinary Service
Support Perfect Attendance
Below are a few specific case examples and ideas of the great benefits and possibilities derived from using Incentives, namely Travel Incentives. Credit – Lynne Gabriel (ArriveNet Editorials)
Sales Incentives – To Increase Sales
In a May Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program’s conclusion, policy enrollments exceeded LifeUSA’s initial goal by 700%. There were 10,000 certificates issued… more than twice what the company planned for. (Copyright IMA)
Employee Incentives – To motivate, retain and reward loyal and efficient employees
A small retail store in Maryland, Target Appliance, used travel incentives. “We introduced our first travel incentive for sales employees five years ago,” says President Daryl Gamerman, “and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.”
Customer Loyalty Incentives – To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. The company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in my mind that it helps to build customer loyalty,” says Loomis.
Referral Incentives – To develop contacts or promote referrals
‘Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.’ is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives – Increase cash flow and obtain money upfront
‘Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.’ is an example how incentives can be used to up sell.
Member Perks – Sell new accounts or memberships
‘Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel!’
‘We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.’
Encourage responsiveness or trial of product or service
‘Send back our questionnaire, we will send you and a companion to Orlando near Disney with free hotel and airfare!’ ‘We will give you a free 3 day/2 night vacation to Orlando when you test drive our all new Honda Hybrid.’
These are just a few types of companies who successfully use Incentives in their businesses:
Non-profit organizations (fundraising, etc.)
Office Supply Companies
Credit Card Companies
Real Estate Brokers
The Travel Incentive Advantage
Vacation and travel incentives are one of the most powerful methods of attracting business, retaining profitable clientele, increasing profits, enhancing product awareness and improving employee productivity.
Businesses that have used vacation travel incentives in their marketing and promotions have seen at least 30% increase in their sales on both sides of the buy and sell cycle.
Why Use Travel Incentives?
Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. (Incentive Travel Fact Book)
Travel has a universal appeal and high-perceived value
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
Travel is desirable
A question asked on the Wirthlin Worldwide Research Survey was “Suppose your employer wanted to reward your work performance. What would you find most rewarding?”
- 88% – indicated a trip they plan and take with a companion to the destination of their choice
- 5% – indicated a trip planned for them and a companion of choice with their co-workers
- 5% – indicated a trip planned just for them and their co-workers
Though its value is concrete and while it could be used to purchase a life-style award, most likely cash will be charged against a pile of bills. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.”
Ulimited Certificates is a leading travel incentive company that offers the largest selection of incentive products. We are dedicated to providing top quality incentives for all businesses. Through the use of our incentives, we help our clients generate leads, boost sales, and increase referral business.
Hotels, travel companies, cruise lines, restaurants and other establishments contract with our company in order to provide these incentives. They offer these incentives to get people to use their services and see what they have to offer. This builds brand loyalty!
For example, hotels rarely experience full occupancy except during conventions, major holidays and weekends, so they contract with certain travel promotion companies, like us, to give the rooms away free with the 3 day, 2 night vacation certificate to get people to come and see what they have to offer. When hotels have empty rooms, they do not make any money, and it’s a waste of a good room. Although they have lost the price of the room regardless, they can still let you stay for free in the hopes that you’ll stay longer, eat in their restaurants, spend money at their in-house shops and casinos, and take advantage of their amenities (spa, room service, etc.). And when you leave, after having had a great time, they hope that you’ll come back to stay with them in the future and maybe even tell a few friends. This builds brand loyalty.
You can feel confident that your customers will enjoy outstanding vacations and exceptional customer service. This ensures that using our incentives not only deliver a boost to your business, but long-term relationships with loyal customers and employees.
We have found that any business with a desire to increase sales, motivate employees, up sell products, or reward their customers can thrive from our varied selection of promotional certificate products.
We make it extremely affordable for any business, large or small, to cost-effectively utilize our incentives. We have put these incentives in a form of certificates that you simply print, email or post on your website or social media pages.
Instead of having to purchase these certificates individually as other companies require, with our company you only pay a program subscription fee of $29.95 a month allowing you to print an unlimited number of 40+ certificates in every category.
Whether you need 100 or 1,000,000, you’ll quickly come to see that it’s considerably less than paying for each one individually. All our incentives have high-perceived value. The certificate holder will pay a small processing and handling fee to redeem the certificate to receive what the certificate offers. The certificates list the terms and conditions of the offer so the person is aware of everything before redeeming it.
What do you receive with the Unlimited Certificates Program?
- Over 40 Different Exclusive Incentives
- Unlimited Printing of all Certificates (You can print 1 or 1,000,000 at no extra cost) – NO PER CERTIFICATE FEE
- Unlimited Certificate Links (This allows you to send your certificates via email and also you can post it on your website and all of your social media pages)
- $3.00 – $6.00 per certificate redeemed
- Personalized Certificates With Your Company Name And Logo
- State of the Art Design of Certificates
- Detailed Reporting on Unredeemed and Redeemed Certificates
- Detailed Reporting On Commissions Earned
- Personalized Training and Customer Service Support
- and much more!
Businesses who use the certificates in their marketing & promotions see at least a 30% – 40% increase in sales. Use the certificates in all your promotions that include online, telemarketing, single copy inserts, in paper, retention department and direct mail offers for both new and previous customers. Simply incorporate our promotional certificates into your regularly scheduled advertising program and easily make your campaign unique.
The perceived value of the certificates influences an amazing response from recipients. Also use the certificates to generate referrals from your network of business colleagues. Think about how much more your company could make if you could generate 30 – 40 percent more business.